Deleting a property from your Google Analytics account isn’t hard, but it’s not as intuitive as it could be. Google’s own instructions, while accurate, don’t tell you where to find the menu items you’re looking for. And while it’s not something I have to do often, whenever I move a site or consolidate two sites into one, I seem to have to look up how to delete the old Google Analytics property every time.
So here’s a quick guide on how to delete a property in Google Analytics (in part for my own reference).
1. Sign in to your Google Analytics account.
2. Click on Admin. It took me a while to find it. It’s the link at the very bottom left of the screen, with a cog icon. The left panel can be in expanded or minimal mode–the small arrow icon at the bottom controls it.
3. Select the property you want to delete. Do this with the drop-down menu that’s tucked under the Property column.
4. Choose Property Settings.
5. Click on the Move to Trash Can button that’s at the very left of the screen.
6. Then confirm the deletion by clicking on the Delete Property button.
That’s it!
Things Worth Knowing
If you deleted the property by mistake and need to undo it, you can. After you’ve completed the process, you’ll receive an automated email from Google informing you that the property was moved to the trash can. It sits in the trash can for 35 days before it’s permanently deleted. To restore it, use the link provided in that confirmation email, or go to your Google Analytics account’s trash can. If you don’t receive the confirmation email, check your spam folder for an email from the noreply-analytics@google.com account.
If there’s a way to do this through the Google Analytics mobile app, I haven’t been able to find it. I’ve always used the desktop web browser version.
