How to Delete a Property in Google Analytics

Deleting a property from your Google Analytics account isn’t hard, but it’s not as intuitive as it could be. So here’s a quick guide on how to delete a property in Google Analytics.

How to Delete a Property in Google Analytics
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Deleting a property from your Google Analytics account isn’t hard, but it’s not as intuitive as it could be. Google’s own instructions, while accurate, don’t tell you where to find the menu items you’re looking for. And while it’s not something I have to do often, whenever I move a site or consolidate two sites into one, I seem to have to look up how to delete the old Google Analytics property every time.

So here’s a quick guide on how to delete a property in Google Analytics (in part for my own reference).

1. Sign in to your Google Analytics account.

2. Click on Admin. It took me a while to find it. It’s the link at the very bottom left of the screen, with a cog icon. The left panel can be in expanded or minimal mode–the small arrow icon at the bottom controls it.

Google Analytics screenshot

3. Select the property you want to delete. Do this with the drop-down menu that’s tucked under the Property column.

Google Analytics screenshot

4. Choose Property Settings.

Google Analytics screenshot

5. Click on the Move to Trash Can button that’s at the very left of the screen.

Google Analytics screenshot

6. Then confirm the deletion by clicking on the Delete Property button.

Google Analytics screenshot

That’s it!

Things Worth Knowing

If you deleted the property by mistake and need to undo it, you can. After you’ve completed the process, you’ll receive an automated email from Google informing you that the property was moved to the trash can. It sits in the trash can for 35 days before it’s permanently deleted. To restore it, use the link provided in that confirmation email, or go to your Google Analytics account’s trash can. If you don’t receive the confirmation email, check your spam folder for an email from the noreply-analytics@google.com account.

If there’s a way to do this through the Google Analytics mobile app, I haven’t been able to find it. I’ve always used the desktop web browser version.

David Coleman / Photographer
by David Coleman

I'm a professional freelance travel photographer based in Washington DC. Seven continents, up mountains, underwater, and a bunch of places in between. My images have appeared in numerous publications, and you can check out some of my travel photography here. More »

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