A memory card is an essential accessory to make the camera work, but the Canon PowerShot ELPH 180 doesn’t come with a memory card as standard. Some retailers put together a deal bundle that might include some accessories, including a memory card, but chances are you’ll have to pick up a memory card separately. Or maybe you want something bigger with larger storage capacity—the cards that are included in bundles are often on the small side and might fill up quickly, especially if you’re on a trip.
But what type of memory card should you get for the ELPH 180? That’s where this post comes in—hopefully, to help you get out shooting sooner and taking full advantage of all the features of your new camera rather than spending your time searching the web and trying to make sense of cryptic technical codes. I’ve been buying and testing numerous SD cards for several years and have put many of the most popular SD cards on the market through their paces.
Quick Recommendations on SD Cards for the Canon PowerShot ELPH 180
If you just want some quick recommendations, here you go. Any of these will work well in the ELPH 180. These SD cards meet the needs of the ELPH 180’s feature, have a strong track record of reliability, are readily available, and are usually cost-effective.
Canon PowerShot ELPH 180 SD Card Requirements
The Canon PowerShot ELPH 180 is a small and compact point-and-shoot camera. Or, as Canon puts it, “slim and stylish.” Pocket-sized, with high-resolution images, it’s a very convenient camera to take your travels. (And no, despite its name, it’s not a spherical or fisheye camera.) Depending on what part of the world you’re in, it might be known as the IXUS 175.
It has a 20-megapixel sensor and captures 720 HD video. It has a single UHS-I SD card slot. It’s compatible with SDXC, SDHC, and SD cards (and Eye-Fi and FlashAir, but those aren’t especially relevant anymore).
The good news is that the ELPH 180 doesn’t need the fastest SD card that money can buy, and there are plenty of cost-effective options that will work well.
Because of the way that cameras interface with memory cards, once you have a card that meets the requirements of the camera, you don’t get any extra benefit by inserting a card with high specs and performance that exceeds the camera’s capabilities.1 And, naturally, high-performance cards are more expensive. So why pay extra for high performance that your ELPH 180 can’t use? By all means, if you already have a fast SD card on hand, you can use it in the ELPH 180, but it won’t get you any extra performance in the camera (it might when downloading the photos and videos to a computer).
That said, in the recommendations below, I’m factoring in cost-effectiveness as well. And because memory card manufacturers are coming out with newer, faster models all the time, it’s quite possible that the most cost-effective cards are faster than your camera needs. But that’s a case where it makes sense to go with the cost-effective option even if its performance exceeds the requirements of the camera.
So which SD card should you get for your Canon PowerShot ELPH 180? Here’s the more detailed version.
If you go looking in the manual–and it’s on page 2, if you’re curious–you’ll find that it’s very unhelpful in terms of guidance on what memory card to buy. It basically says that the camera is compatible with SD, SDHC, and SDXC cards.2
So what I’m aiming to do here is provide some practical recommendations on which SD cards to get for the Canon PowerShot ELPH 180 so you can spend less time searching online and more time out shooting. I’m not trying to list every SD card that works in the ELPH 180–there are others that will work just fine as well. I’m focusing here on ones that offer a good combination of meeting the requirements of all of the ELPH 180’s features, are readily available at major retailers, are cost-effective, and come from major manufacturers with track records for good-quality cards. I’m also basing this on my own SD speed tests.
So here’s more detailed information on these cards, along with some others.
These aren't necessarily the fastest SD cards on the market, but they're fast enough for this camera. It's also not designed to be a comprehensive list of every SD card that will work.
My emphasis here is on cards that meet these criteria: fast enough for all the features of this camera; from a reputable and reliable brand; readily available at retailers; and good value for money. If you want to use a faster, fancier card you can, but you won't see any extra benefit in doing so while you're operating the camera (but you might see some faster speeds when downloading the photos to a computer, depending on your computer and memory card reader combination).
SanDisk Ultra U1 UHS-I
The SanDisk Ultra line is their cost-effective mid-range option. The latest versions of the Ultra cards are much faster than older versions, and it's a good basic option for cameras that don't demand too much of their SD card. The next level up--the Extreme cards--are also a good option, but the Ultra cards are often priced slightly lower. They're usually very easy to find in stores, too.
SanDisk recycles its model names, and you can still find older, slower versions. This latest version of the Ultra card is rated for U1 for video recording and uses a UHS-I interface.
It comes in sizes ranging from 32GB through 256GB.
Buy at Amazon
Lexar 633x U1 UHS-I
The Lexar 633x range has been one of the mainstays of Lexar's SD cards for a while now. There are now faster cards available, but this one is again fast enough for this camera while also representing good value for money.
One distinctive thing about this range is that they're available from 32GB up through `TB.
Buy at Amazon.
PNY High Performance U1 UHS-I
PNY as a brand isn't as well known as some others, but they've been around a long time and make very good memory cards that are usually very competitively priced and good value.
This particular model is available in sizes ranging from 16GB to 128GB.
Buy at Amazon
Kingston Canvas Select Plus V30 UHS-I
Kingston is another brand that isn't as well known as some of the others, but they've been making reliable memory cards for a very long time. As a brand, they don't tend to focus on the cutting edge speeds but rather on reliable and good-value memory cards.
This particular card (model SDS2 Canvas Select Plus) isn't the fastest in Kingston's range, but it's fast enough to work well in this camera. It's available in sizes from 16GB through 128GB.
Buy at Amazon.
Delkin Devices Advantage V30 UHS-I
Delkin Devices have been around for a long time but have been relatively quiet in recent years. But they're freshed their entire lineup of cards recently to simplify the range and bring the cards up to current specs.
The Advantage card is rated to V30 and has a UHS-I interface. It currently comes in sizes up to 512GB.
Transcend V30 UHS-I
Transcend isn't as well known as SanDisk or Lexar, but they've been making solid, reliable memory cards for a long while now and their SD cards are often competitively priced.
This particular card is faster than this camera needs, but it is still a good option. It's available in sizes from 64GB up through 256GB.
Buy at Amazon.
Other BrandsThere are also a lot of smaller, mostly unknown brands. In general, I'd recommend sticking to a brand you know and trust or one of the brands I've mentioned on this page because they have well-established reputations for putting out high-quality cards. Some of the other lesser-known brands might work, but they also might not be all they claim to be. The ones above should give a good selection of ones you can find fairly easily at retailers near you.
Faster CardsIf you're looking to use a faster card, take a look at the ones that I've subjected to my independent SD card speed tests.
Decoding the SD Card Codes
SDHC vs SDXC
Most of the cards you’ll see available have either SDHC or SDXC printed on them.
As a practical matter, the Canon PowerShot ELPH 180 is compatible with both SDXC and SDHC, so you don’t need to worry much about this.
These are categories assigned by the SD Association, which is the organization that oversees and develops the standards for SD and microSD cards.
Technically, SDHC and SDXC refer to the type of filesystem used on the SD cards. SDHC cards used FAT32. SDXC cards use exFAT.
In practice, though, it also helps distinguish cards by their storage capacity, at least broadly. The SD Association determined that cards up to 32GB would be SDHC, while cards 64GB and above are SDXC.
UHS-I vs UHS-II
SD cards also have UHS-I or UHS-II on them (or often just an I or II). This refers to the type of interface that’s used to connect to the cards. It stands for ultra-high-speed bus.
UHS-I is the older, simpler bus interface. UHS-II is newer and potentially faster. The catch is that you only get the extra benefit of UHS-II if the device is also UHS-II. But the spec is designed to be backward compatible, so you can use UHS-II cards in UHS-I devices, but you will only get the speed of UHS-I.
The Canon PowerShot ELPH 180 has a UHS-I interface, so, as a practical matter, there’s no benefit to using UHS-II cards in it (but it’s perfectly fine to do so).
Video Speed Classes
The SD Association has come out with various rating systems over the years to help buyers choose a card that’s suitable for use in cameras. Because recording high-resolution video (or, more specifically, high-bitrate video) is often the most demanding operation in terms of a camera and its memory card, it’s known as a video speed class rating system.
Most cards available now have a mix of old and new speed class codes printed on them. And while it’s helpful, it’s still an imperfect system for judging the speed of an SD card.
As a practical matter in the Canon PowerShot ELPH 180, cards that have any of these on them should be fast enough:
V60 and V90 will also work fine, but they’re overkill for the ELPH 180.
There’s a separate rating system that you might also see on some cards. They might have an A1 or A2 on them. You can ignore that when choosing an SD card for a camera. It’s designed for the kinds of operations that gaming devices and smartphones do.
What Size SD Card to Use in the Canon PowerShot ELPH 180
The ELPH 180 is compatible with SDHC and SDXC cards. That means you can use cards from 4GB all the way to the largest cards currently available, which are 512GB and 1TB cards.
The current sweet spot for a combination of convenience, being readily available, and being cost-effective is probably around the 128GB to 512GB cards. But you can use larger or smaller ones if you prefer–it’s mostly a matter of convenience of how much video footage or photo data you can store on the card before it fills up, and you have to download to a computer or some other device.
Canon has provided their own estimates on the number of ELPH 180 photos you can fit on a memory card. These are based on a 16GB card, so you can multiply by the appropriate amount for larger cards (i.e., for a 128GB card, multiple by 8x).
Ditto for video footage:
So Why Get a Good Memory Card?
A better memory card isn’t going to help you take better photos or improve image quality. But it can let you take advantage of all of the camera’s features. A card that’s not fast enough to keep up with the camera can cause issues like locking up, dropped frames, and overheating.
There’s also the issue of reliability. There are plenty of junk memory cards on the market. Not only do they have flaky performance, but they’re also more likely to fail. And that means the risk of losing your photos and videos.
At the same time, you don’t want to pay extra for a high-performance SD card that’s overkill for the camera.
How to Format SD Cards
When you buy a new SD card, you should format it before use (and then regularly after that). Here’s some information on how to do that.
How to Format Memory Cards in the Canon PowerShot ELPH 180
It is best practice to always format memory cards in the camera that you’ll be using them in. That sets the card up with the filesystem, folder hierarchy, and, in some cameras, a database file, so that the card is just how the camera expects. That greatly reduces the risk of unexpected errors and unpleasant surprises.
On the Canon PowerShot ELPH 180, you can find the format function under:
Setup Up Tab (the tools icon) > Format
For day-to-day use, the standard formatting is what you want. But if you’re trying to troubleshoot a memory card error, the ELPH 180 also includes a low-level formatting function. That’s a more thorough process that methodically goes through each part of the storage space (it’s also a more thorough way to delete files permanently). You can enable it with a checkbox on the format screen. I don’t recommend using it under normal circumstances, though, because of the extra time it takes.
How to Format SD Cards with a Computer
Having said that, it is still possible to format memory cards using a card reader and computer. You get a lot more flexibility that way, but also some extra risk if things aren’t set up just how the camera wants them. It’s also sometimes a good troubleshooting step if you’re having issues with a memory card.
There are some things to watch out for, particularly when it comes to choosing which filesystem to use. So I’ve put together guides on how to format SD cards on Mac and how to use the free SD Card Formatter app for Windows or Mac.
- Depending on your computer and memory card reader setup, you might get some speed benefit when putting a faster memory card into your card reader and downloading images to your computer. ↩
- The ELPH 180’s specs also list compatibility with Eye-Fi and FlashAir cards. These were SD cards that had built-in wifi chips. They became rather redundant once cameras started incorporating wifi into their own features, and both Eye-Fi and Toshiba’s FlashAir have become defunct. So I do not include them below. ↩
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